Whether you are a fast fashion eCommerce retailer or a kitchenware eCommerce retailer, it is vital to embrace the changes in customer behaviour and find new ways of selling your product online. Consumers today expect the same experience when it comes to making online purchases. This means that your customer service needs to be the best on the internet. Customers are also more technologically savvy than ever before.
They are able to search for information on the internet themselves rather than relying on people to direct them to the information they are looking for. The same is true when it comes to advertising online. According to a survey by Cone Communications, the age group of customers who do not pay attention to online ads is under 35 years of age.
Having a strong presence on all social media platforms will only take you so far. Whilst you can build a strong following, customers are increasingly looking for ways to interact with you in new ways. Creating social media engagement tools such as chatbots and online customer surveys is one of the easiest ways to capture the attention of your audience.
Although they may seem complicated, bots are now available on numerous platforms that offer a quick solution. In addition, customer satisfaction surveys are a more professional way of gaining direct customer feedback and will ensure that the message gets through to them in the way they prefer.