Most Recommended Tips for
eCommerce Website Design

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Most Recommended Tips for Ecommerce Website Design

ecommerce development Miracle Digital Hong Kong

Only 50 milliseconds viewers could have their judgment towards your web design, especially if you are running an eCommerce website. That represents the first impression is really important. 85% of our customers believe a high-quality website is good for businesses, especially your target audience is Gen Z and millennials. The following 3 key design factors might influence site visitors’ perspectives of your businesses by your e-commerce web design interfaces. 

1. Consistent branding

A corporate eCommerce development website mirrors your company image, decent presence helps you to impress your target audience. Taking an omnichannel approach with your branding will be a good start to offer a consistent customer experience across all your digital channels and store locations. Displaying an intelligible logo on the landing page is vitally important for brand identification. If you’re using an eCommerce website design template for design, suggested colors and fonts that match with your brand will be customized for brand building. 

Brand voice and messaging are the main omnichannel strategy for branding your business. For instance, keeping e-commerce website promotion is the same as in-store and social media promotions. Moreover, it is always good to increase customer engagement by utilizing ChatBot development and video tools. 

2. Clean eCommerce Web design

Around two-thirds of users have a higher preference to engage with businesses online based on the questionnaire conducted by AdobeOur eCommerce Web Design team believe less is more, too much information in the homepage will overwhelm your potential customers and lower their interest due to complexity. Try to image homepage is similar to visual merchandising, Our eCommerce Web Design team only put the latest or hot-selling items in the storefront. Interacting and tempting the target audience by using precise wordings makes your messages more remarkable and catchier. Setting off white space is beneficial to content-oriented and reduces distractions for site visitors. 

3. High-quality photos

There is some research showing nice-taking photos will highly increase consumers’ purchase intention. As you can see how popular visual content sharing platforms like Instagram and MeWe are, proving photos and videos are way more eye-catching than pure wording content. A mix of high-quality closeups and distance camera shots on your eCommerce web design will greatly increase consumers’ purchasing intention and lower product return rates. Product shots on your eCommerce website design are not for upselling but also demonstrating corporate market positioning and engaging with target segments. 

Digital Transformation Agency Miracle

We are Digital Transformation Agency Miracle Hong Kong. We help our clients improve digital services to make them simple, clear and fast. We help our client transform, create and improve their product in a digital way such as web design, app development, e-commerce solution, Digital Marketing strategyVirtual Reality (VR) and Augmented Reality(AR).

We are experts in their fields and enjoy challenging work. We work together to share knowledge and build our capability to improve user experiences, digitize your business externally and internally.

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