What is Search Engine Marketing (SEM) in Digital Marketing

Search engine marketing (SEM) services target consumers performing internet searches. With the understanding that many consumers rely on search engines to find information about products and services, SEM providers attempt to attract consumers with a number of different methods.

Search engine marketing (SEM) is an important conversion driver for marketing campaigns of any type. The reason is that paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are.

What is Search Engine Marketing (SEM) and how does it work

Search engine marketing (SEM) is not just about pay search. Most large search engines offer display advertisements. For example, Google offers a Google display network (GDN). Google has rented a lot of advertisement space from different popular websites. Most of the display advertising you see on Asia websites is actually provided by Google. Generally speaking, display advertisements can be used in two aspects. The first usage is to acquire new customers by targeting users’ interests. Those interests are based on the search engine database. The second usage is for remarketing. Once a user has performed an action on your website and recorded, a related display advertisement will be shown to that user in where ever he browses.

Our Digital Marketing team assesses client programs and provide strategic recommendations based on their maturity and areas of opportunity. By prioritizing investments, we help brands build a strong foundation and then move them toward more advanced stages of paid search as quickly as possible.

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How do you do Search Engine Marketing (SEM)

Pay-Per-Click Advertising

Pay-Per-Click is the perfect direct marketing medium. Results are quick and clear and you can test just about everything. Plus you know searchers are inherently interested in the products or services you’re selling. Digital Marketing Agency has helped clients from all over the world increase leads and eCommerce websites’ traffic.

Retargeting Marketing

Retargeting is cyberstalking – reaching people who have previously performed some action such as visiting a section of your website and serving them ads afterward. People call it creepy. And it is, at least when done poorly. It’s also awesome. Because it works in almost any industry when done correctly.

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There are 4.8 million active social media users in Hong Kong, indicating the large amount of social media usage in Hong Kong. Social media platforms provide opportunities for businesses to engage with target audience, enhance brand awareness and raise up sales performance.

All size of companies needs SEO, SEM and social media marketing for advertising. It helps businesses driving sales by drawing audience attention and engagement, building brand reputation and customer loyalty, and arranging ad campaigns. 

Certainly. SEO, SEM and Social media are the most versatile and cost-effective strategies to reach potential customers and increase sales performance. They offer channels for businesses to raise brand recognition and inbound traffic, enabling conversational contents to interact with target audience. Moreover, businesses could reach target segments in different media platforms, enhancing the effectiveness of content delivery.

It is easier for people to discover and trust local businesses on digital platform rather than other websites, so businesses can target ads to local audience, for example, producing video ads for promotion. Moreover, people spend more time on social media more than search engines, increasing the exposure of businesses.

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Miracle Digital is a Hong Kong-based Web DesignMobile App Development & eCommerce Web Development Agency. We pride ourselves as one of the pioneering Digital Transformation & Top Web Design Agencies in HK.

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