Some marketers steer clear of VR because it’s still a new technology. The first challenge is that not enough people have VR headsets, which means you’ll need to consider your target audience’s access to the technology.
The other challenge is that VR projects are difficult to maintain because they’re immersive and interactive. For example, you may need to create the same project twice (once for each eye). You will also need a 3D rendering or animation program, such as Blender or Maya, in order to create the assets.
However, with these challenges come many opportunities for brands who want to stand out from their competition. With VR marketing, you can provide an experience that traditional methods don’t allow—immersion and interactivity. You can make a customer feel like they’re in your showroom without ever leaving their home!