Although VR technology has already been put to use in parts of the retail industry, its impact is currently focused on e-commerce, with companies like Urban Outfitters introducing VR apps on their mobile apps. To take the next step, they are working with HTC, creators of the Vive VR headset.
The company has already created a VR app called 3D Room, which lets customers explore how their furniture will look in their homes. The idea of a virtual showroom is a positive development. E-commerce is very convenient for consumers. Their interests and wants are already at the forefront of their minds, so it is easy to walk in and buy anything they are interested in. However, retailers are working to get the opposite effect.