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Overview.
Provet is a new pet supplement line under Wai Yuen Tong, which is a traditional Chinese medicine (TCM) manufacturer founded in 1897. It is the 1st ever pet wellness product developed by a team of professional Chinese Medicine Veterinarians and validated Wai Yuen Tong’s Chinese Medicine Practitioners.
CLIENT
Provet
INDUSTRY
Pharmaceutical company
YEAR
2020 – present
LINKS
Challenge
Promoting whole-new product category in historic enterprise on ecommerce platform
Pets clinical service is an increasing trend, meanwhile Ecommerce is also becoming current purchasing phenomenon in younger generations. Provet takes the opportunity for Wai Yuen Tong to expand their businesses and audience coverage by providing Chinese herbal supplements for pets.
Solution
Brand revitalisation in user-friendly web interface
In order to attract new target segment, we do brand revitalisation to match up with pet healthcare trend, bringing vitality to engage with several age generations. The development of front-end website pages keeps in the theme of simple and user-friendly, which is beneficial to customer purchasing willingness increase. So as to conform to website simplicity, the colour tone of website keeps in mild and neutral colours, presenting amiable brand reputation towards target audience.
Related Project
Let’s Work Together
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