I Can Read is a global educational resource centre that provides qualified and experienced teachers and superior English Reading System in 15 countries and regions. Their unique and structured education method emphasises on phonemic awareness, phonics and blending sequences of phono-graphemes, which is the first system in the world to link clusters of letters to single sounds in a unique manner.
In order to accommodate higher internet traffic and engage wider range of audience, we have revamped its website design into concise formatting via WordPress and utilised Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to hit the click rate. We have catered numerous keywords which successfully raised the organic search from 268 to over 1,200 to push Google ranking, sending I Can Read to the 1st result position on Google in related keywords searching as the result. We were genuinely concerned about solid fonts and colours selection so as to coordinate with educational institution brand image. We generated excellent business metrics towards I Can Read, which is still occupying the top stance on Google in educational tutorial perspective till now.
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