ColourLiving
Back to Work Shopify Partners · Virtual showroom

ColourLiving

A Shopify store with a browser-based 3D showroom for ColourLiving, built so customers could explore high-end furniture online when fewer people were visiting in person.

ColourLiving
The project

ColourLiving is a high-end European furniture retailer. Furniture buyers like to see pieces in person, but after COVID-19 fewer people visited the showroom, so sales needed a strong online channel.

As Shopify Partners, Miracle built the online store and added an enterprise, browser-based VR showroom with 3D models of furniture and interiors, so customers can inspect pieces even when stock is not on display.

Hotspots show the brand, origin and a short description of each item, with a Shop Now button that goes straight to the product page. Custom product and room views reflect the premium positioning.

We supported the launch with user-generated content on YouTube, Facebook and Instagram to reach shoppers who were no longer walking in. The result is a showroom and a shop in one.

What We Delivered

  • Shopify Partners online store
  • Browser-based 3D furniture showroom
  • Clickable hotspots straight to checkout
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