Provet
An online store and brand refresh for Provet, Wai Yuen Tong's first pet wellness range, helping a historic Chinese medicine brand sell a new product category online.
Provet is a range of pet supplements from Wai Yuen Tong, the traditional Chinese medicine company founded in 1897. It is the first pet wellness product developed with Chinese medicine veterinarians and approved by Wai Yuen Tong practitioners.
The challenge was to launch a completely new category for a historic brand. Pet healthcare is growing, and younger pet owners already shop online, so Provet needed to meet them there.
Miracle refreshed the brand in a simple, friendly online store with calm, neutral colours and a clean layout, so nothing gets in the way of buying.
The live shop at provet.wyt.com.hk gives the new range its own catalogue and checkout.
What We Delivered
- New pet wellness category online
- Brand refresh for a heritage company
- Simple, easy-to-shop storefront