TCL Mobile
Adobe Experience Manager (AEM) product sites for TCL Mobile, with a shared asset library and automated releases so marketing can publish tailored content quickly.
TCL Mobile wanted each phone range to have its own personality online, while keeping every site inside one enterprise content platform and brand system.
Miracle implemented Adobe Experience Manager for content management, cross-channel assets and personalised experiences, with custom themes for each range, including Young and Rainbow, Mediterranean, and Gold and Luxury.
Editors use the AEM dashboard and asset library to organise images, videos and documents, and to manage tasks and teams for every launch.
With AEM in the cloud, code and settings move through an automated release pipeline, which saves manual work whenever products and campaigns change.
We delivered the web design, AEM development, hosting and maintenance for the live platform.
What We Delivered
- Adobe Experience Manager and asset library
- A custom theme for each phone range
- Automated release pipeline