Miele
A Web VR kitchen showroom where Miele customers try appliances, wall finishes, flooring and layouts on any device, instead of relying on printed catalogues.
Buying premium appliances usually means brochures and showroom visits. Miele wanted a digital space where customers could try different layouts and products before planning a new kitchen.
Miracle built an interactive virtual showroom. Customers place appliances and change wall patterns, flooring and countertops, and the kitchen updates in real time.
The showroom runs in a web browser using Web VR and 3D visualisation, so it works on desktop, tablet and phone with no headset needed.
Product discovery, room planning and brand storytelling sit in one experience. Sales teams get a tool they can share, and customers spend longer exploring instead of leaving a product page.
Today the showroom is a live sales channel for kitchen planning, visualisation and lead capture.
What We Delivered
- Web VR kitchen showroom
- Live product and finish configuration
- Works on desktop, tablet and phone