What a virtual showroom can do that a product page cannot
Web VR and Unity showrooms help customers explore spaces, check product details and buy without visiting a store. Here is when they are worth it.
A grid of product photos cannot answer the question every shopper asks: will this kitchen or sofa work in my home? When that question decides the sale, a virtual showroom is worth building.
Miele customers design their kitchen in a Web VR showroom, changing appliances, walls, flooring and countertops live in the browser. ColourLiving shoppers explore 3D furniture scenes, tap hotspots for product details and go straight to checkout.
Afontane brings the same idea to mobile with a Unity app, so sales teams can open a 3D space instead of a PDF. East Kowloon Cultural Centre used browser-based VR to let partners walk through theatres before the venue opened.
The right technology depends on your customers: Web VR for easy browser access, Unity for app-based demos and 360° tours for real places. If shoppers still have to imagine the space, your product page has more work to do.
Planning something similar?
Talk to Miracle