Explainer videos for insurance and MPF: turning complex products into clear stories

MPF choices, insurance coverage and investment products involve rules that are hard to read and easy to misunderstand. A short explainer can do what a brochure rarely achieves: hold attention long enough to make one idea clear.

Miracle has produced service and investment videos for banks and insurers including HSBC, AIA, CIGNA, Allianz and Prudential, and the same planning principles apply every time.

Start with the viewer’s decision

Before any script, we agree the single question the viewer should be able to answer afterwards, such as “How do I combine my MPF accounts?” or “What does this plan cover?” Everything else supports that answer or moves to a follow-up asset.

Why 2D animation works for finance

• Characters make abstract rules personal and relatable.
• Icons, charts and visual metaphors explain numbers without dense text.
• Animation is easy to update when rates or rules change.
• Localisation is simpler: voice, subtitles and on-screen text swap per language.

Build review into the schedule

Financial content passes through product, legal and compliance review. We schedule those checkpoints at script, storyboard and final cut so feedback lands before animation hours are spent, not after.

Language versions and translation are planned at the brief so timing, on-screen text and voice-over fit each market.

Where the video lives

The same master film can serve a product page, a branch screen, an adviser presentation and social placements. Planning those cut-downs early keeps the story consistent everywhere the customer meets it.