TCL Communications was founded in 1999 and best-known as a renowned, Global Mobile Terminal Manufacturer and Internet Service Provider. In 2019, TCL Communications approach Digital marketing Agency Miracle to build a fully customized Facebook Chatbot to align with TCL's latest Product model's launch - TCL Plex.
We understand the importance of customer journey, and after consulting with the Digital Marketing team, we have identified the following milestones & come up with some practical solutions:
- To increase overall Product Awareness & overall Engagement level during the new product launch
- To develop a smooth & dedicated user journey with visual content & product information and redirect customers to the new product website ultimately
- To help mobile customers navigate their search through various content and different models and guide you to the online store areas that align with their purchase desires.
Conversation Script - We create a flow of natural conversations, align with innovative and visual content; the dedicated and smooth user journey will guide users in finding a suitable device or a solution that responds to their concerns.
Benefits of deploying Facebook Chatbot:
- Answer inquiries 24 x 7 with no holiday or sick leave required
- Handle multiple chat sessions without delays between answers
- Handle peaks in demand without additional headcount concerns
- Integrate into existing business logic for consistency and speed